Absolut wanted to create their own library of icons to encourage consumers to understand the art of cocktail mixing. THS were commissioned to create a simple system of iconography that provided the brand with a set of visual tools to do this.
The symbols were used to illustrate different vodka-based cocktail recipes. Traditionally these recipes often appear as a list of written ingredients: Absolut’s idea was to encourage consumers to participate through a
more playful means.
The final recipes are arranged in the form of an ordered equation which helped explain the proportions of one ingredient to another. The random placement of the icons enclosed in the bottle outline reinforces the idea that throwing together a cocktail can be
easy and fun.