Founded by Hirofumi Kiyonaga. SOPHNET is a Japanese clothing
brand built on the basic principles of
producing sophisticated, hi-tech yet minimal design. Collaboration forms
an important part of the brand’s ethos and over the years they have designed and produced collections alongside many leading artists and musicians including Tatsuo Miyajima, Julian Opie and Massive Attack.
THS were honoured to be commissioned to re-design their brand identity. Our solution was to create a contemporary family of symbols inspired and based
on the form of a traditional Kamon.
The family is broken down into three parts, each one is then used in isolation to express different parts of the brand
and it’s product.