Another THS collaboration with film makers Adam Smith and Marcus Lyall. We were commissioned to design the poster campaign and film titles for Don’t Think’. A live concert movie featuring the Chemical Brothers headlining Fuji Rock Festival in Japan.
The film is an exhilarating, dynamic and explosive journey that really places the viewer at the heart of the experience
- so we were keen to capture some of
this energy within the package itself. Opting for a larger case bound format allowed us to feature the imagery at a bigger scale and by mixing shots of the actual show along side portraiture of fans it re-enforced a more intimate snapshot of the show.
For the main image itself we customised an actual New York street sign to read ‘DON’T THINK’ which was then shot as a mixture of stills and film.