The Campaign for Wool was a new initiative by Woolmark that aimed to increase consumer demand for wool
and wool products. Launched by The Prince of Wales and Nicholas Coleridge, the campaign aimed to promote wool
as a the sustainable, viable fibre that it
is through a five year commitment to partner with the fashion and interiors communities in the UK.
In collaboration with Keep Agency,
THS was commissioned to adapt the traditional Woolmark to reflect this sustainability and vibrancy and to
design a ‘Campaign for Wool’ logo to represent the campaign alongside the Woolmark. Through the introduction
of colour, layering and transparency
we infused this classic 60′s symbol
with a new vibrancy and playfulness.