Branding / Packaging / Print / Website

Æsir is a Copenhagen-based company that brings fresh thought to the mobile phone, creating a new genre of handset design through ongoing collaborations with individual designers. The first handset, Æ+Y, was designed by Yves Behar. HS was commissioned to design the identity, user interface, packaging and communications for the brand launch.

HS developed a bespoke typeface, designed for use both in print and on screen. The creation of the graphic user interface was a direct evolution of this, establishing the building blocks for a consistent visual language that could then be implemented across all brand collateral and each subsequent handset.

Branding & Identity