Ampersand

Branding / Environment

The Ampersand is an exceptional landmark building in the heart of Soho, London. HS was commissioned to create the branding, visual identity and communications collateral for the development.

As an extension of the identity programme, HS was then invited to explore how the branding could be introduced into the physical space of the building. Collaborating closely with architects Darling Associates, the reception installation embraces a sculptural approach that integrates both desk and art into one holistic scheme.

Branding & Identity