Ampersand

Branding / Print / Website / Environment

The Ampersand is an exceptional landmark building in the heart of Soho, London. HS was commissioned to create the branding, visual identity and communications collateral for the development. Harnessing the themes of creativity and commerce, HS conceived an identity that expressed the idea of conjoining and convergence; a logo that would represent the union of different elements.

Having established a modular mark that would work across multiple platforms, this was then deconstructed and re-applied at different moments throughout the project; from a sculptural installation in the reception space, to a giant building wrap stretching an impressive 112 metres wide.

Branding & Identity