Fifteen Hollen Street is a private residential development, situated in a landmark building in the heart of London’s Soho. HS was commissioned to create the identity, website and print collateral for this exclusive suite of properties.
Drawing on the visual language of the historic and clandestine members’ clubs threaded through the streets of Soho, the identity takes the form of a seal of excellence or exclusive insignia.
The print evolves this theme further, taking the shape of a leather bound personal journal. Serving as an editorial companion and guide to the local area, it features curated recommendations on the best shopping, eating and drinking in the surrounding neighbourhood.