Flowerbx
Redefining Floristry
- Art Direction
- Brand Identity
- Packaging
- Web Design
Flowerbx is the premium online luxury flower service, delivering fresh market flowers straight from the source. A disrupter in the category, the brand’s unique proposition focused on the visual strength and purity of a single bloom, eschewing the traditional mixed bouquet commonly offered online.
Working closely with the founders, HS was commissioned to deliver a complete visual identity for launch. Initiated through wordmark, supporting icon, packaging, livery of the delivery vehicles and website.
HS also defined the art direction of all still life photography, establishing a distinctive visual language that was entirely unique in the floristry sector.
