Naim Audio
Journey Inside the Music

Naim Audio’s pursuit of excellence in sound has distinguished them from competitors for over 40 years. In 2014 Naim launched Mu-so, their first – and now multi award-winning – wireless music system…

Commissioned to establish a new brand positioning and identity – one that would connect with a generation of digital music lovers – HS developed a core strategy and visual language that explored the relationship we (as music fans) have with sound, expressing this individual experience as a journey through music. Over the last five years we have evolved this approach, to establish a complete brand architecture, delivered across the entire product portfolio.

Print / Design / Branding / Moving Image / Art Direction


Mu-so Qb Film credits:
Director: Tom Hingston
Editor: Markus Lehtonen
3D & Visual effects: Yusuke Murakami & Markus Lehtonen
Sound Design: Laurie Ross

Mu-so Film credits:
Director: Tom Hingston
Director of Photography: Lol Crawley
Visual effects: Davy Evans & Yusuke Murakami
Editor: Yusuke Murakami
Grading: Electric Theatre Collective
Music score: Jake Hart
Producer: Jacob Swan-Hyam/RSA Films
Choreography: Natricia Bernard