One Poultry
An Architectural Icon

Designed by the acclaimed architect Sir James Stirling as his final masterpiece, One Poultry has come to be recognised as one of London’s great architectural icons…

HS was invited to partner with the team responsible for redeveloping this unique landmark, to create a new and contemporary brand. Drawing on the distinct visual language inherent within the architecture and developing a bold colour palette to reflect its radical, post modernist scheme, the identity is formed of a series of dimensional letterforms.

Having developed a core system, this was then carried through into digital, print and the physical space. The supporting brochure completes the project, featuring essays, quotations and archive imagery that tells the story (and the battle) of this most celebrated British building.

Print / Design / Branding / Moving Image / Art Direction