One Poultry
Branding an Architectural Icon

Designed by the acclaimed architect Sir James Stirling as his final masterpiece, One Poultry has come to be recognised as one of London’s great architectural icons…

Hingston was commissioned to reinvent this unique landmark, through the creation of a contemporary brand identity,, marking a new chapter in the redevelopment of the site. Drawing on the distinct visual language inherent within the architecture and developing a bold colour palette to reflect its radical, post-modernist scheme, the identity is formed of a series of dimensional letterforms.

Using this core visual system, the concept was then carried through into digital, print and installation. A limited edition, collectable brochure completes the project, featuring essays, quotations and archive imagery that tells the story (and the battle) of this most celebrated British building.

Print / Design / Branding / Moving Image / Art Direction