Orlebar Brown
A Tailored Approach

Orlebar Brown is a British menswear label dedicated to classic tailoring for casual, beach and resort wear. Appointed in 2013 to redesign the identity, Hingston provides ongoing creative direction for all brand and campaign communications…

Working closely with company founder, Adam Brown, we have helped define a strong, contemporary, visual language, which is delivered across all touch points. The identity leads with a bespoke typeface, reflecting the sharp elegance and refined tailoring of the product. This distinctive typeface is then implemented across all brand collateral; from packaging and catalogues to advertising, in-store and online.

Driven by the brand promise ‘Feel Summer’, a clear and consistent art direction shapes all campaign content, comprising seasonal film and stills, with images by photographer, Julian Broad. OB Approved is the brand’s supporting seasonal publication – working as part product catalogue, part editorial it employs an established graphic system that works seamlessly across both commercial and creative content.

Print / Design / Branding / Moving Image / Campaign / Art Direction


Photography: Julian Broad