Orlebar Brown
A Tailored Approach

Orlebar Brown is a British menswear label dedicated to classic tailoring for casual, beach and resort wear. Appointed in 2013 to redesign the identity, HS provides ongoing creative direction for all brand and campaign communications…

Working closely with company founder, Adam Brown, we have helped define a strong, contemporary, visual language, which is delivered across all touch points. The identity leads with a bespoke typeface, reflecting the sharp elegance and refined tailoring of the product. The typeface is then implemented across all brand collateral; from packaging and catalogues to advertising, online and in-store.

Campaign content comprises seasonal film and stills, with art direction delivered in collaboration with photographer, Julian Broad. OB Approved is the supporting seasonal editorial publication, which carries through this established visual language and echoes the character of the brand identity.

Print / Design / Branding / Moving Image / Campaign / Art Direction


Photography: Julian Broad