Orlebar Brown

Branding / Packaging / Campaign

Orlebar Brown is a British clothing label with a reputation for its classic, tailored approach to beach and resort wear. HS was appointed to redesign the identity and provide ongoing creative direction for the brand.

We have worked closely with the company founder to help build a strong, classic yet contemporary visual language for the brand, across all touch points. The identity consists of a bespoke typeface, which reflects the sharp elegance and refined tailoring of the product. This typeface is then implemented across all brand collateral from packaging and catalogues to advertising, online and in-store.

Art direction for the last three seasonal campaigns has seen HS collaborate with photographer Julian Broad on both stills and a series of short campaign films.

Branding & Identity