Rolls-Royce Motor Cars
The Spirit of Ecstasy

The House of Rolls-Royce is a new communications platform, developed to bring to life the stories, the legacy and the vision that characterises this iconic brand. HS was commissioned to launch this exciting new initiative, defining a new visual language for Rolls-Royce and creating the first Chapter in the series: The Spirit of Ecstasy…

Working closely with the RR brand team, the film was conceived, written and designed by Hingston Studio and directed by Tom, employing a mixture of 3D scanning and modelling, live action and animation to re-create a compelling narrative, that plays out over 2.5 minutes. Connecting past, present and future, The Spirit of Ecstasy is a dynamic and contemporary vision of one of the most celebrated stories in motoring history.

Moving Image / Campaign / Art Direction

Credits

Client: Rolls-Royce Motor Cars
Agency: Hingston Studio
Director: Tom Hingston
Narrator: Kate Winslet
Editors: Hingston Studio
Director of Photography: Tim Green
2nd Unit: Josh Williams
Graphics, Animation and Post Production: Yusuke Murakami, Markus Lehtonen and Aislinn Clifford at Hingston Studio
3D Particle Sequences: Glassworks
Grading: Glassworks
Producer: RSA Films
Music Score: Laurie Ross
Sound Design: 750 MPH

Dance Sequence:
Choreographer: Natricia Bernard
Motion Capture: Imaginarium
Editor: Owen Oppenheimer

Portrait Sequence:
3D Scanning: Sample and Hold
Hair & Make Up: Bev Pond-Jones
Wardrobe: Esther Rouah