Hotel 1729

Hotel 1729 was conceived by the brand team at Ruinart, to engage guests in a magical experience of the world’s oldest champagne house. HS was exclusively commissioned as creative director for the Hotel, to art direct the key spaces within and design the entire experience once guests stepped over the threshold.

Following a research trip to the Maison Ruinart in Reims, the concept focuses on the juxtapostion of modernity and heritage that lies at the heart of the brand. Bringing provenance and storytelling together with unique visual twists, Hotel 1729 charters the making of a champagne from the harvest of the grapes to the cool underworld of the cellars. 

Inviting experimental Danish chef Bo Lindegaard as our key collaborator, a tasting menu was designed to celebrate five key Ruinart vintages, each course inspired by a different stage in the winemaking process. As the evening unfolds and guests move through the space, the atmosphere, menu, lighting and sound evolves to reflect the environment – from the warmth of early summer in the kitchen to the low lit, humidity of the crayères in the lower ground.

Working with production designer Ana Burns we created a suspended chalk installation, consisting of 145 individual rocks – the final piece extended the entire length of the lower ground space. Furniture throughout the hotel was curated in partnership with Paul Smith Interiors, Albermarle Street.

Produced in collaboration with our partners at Ridley Scott Creative Group and supported by Polar Black Events, Hotel 1729 is an unexpected interpretation of Ruinart – a multi-sensory experience that unites taste, texture, light, sound and colour in one unique space.


Creative Direction: Hingston Studio
Food Design: Bo Lindegaard
Production: RSA Films
Production Design: Anna Burnse
Production Build: Karmer Sets
Lighting Design: Ana Vilar
Event Production: Polar Black
Stills Photography: Mark Cocksedge

With special thanks to the following partners:
Paul Smith Interiors
Bang & Olufsen
The Rug Company
Soho Home