The Vampire’s Wife
Branding a Cult Fashion Label

Founded by Susie Cave and Alex Adamson in 2014, The Vampire’s Wife has fast become one of the world’s most sought after fashion brands…

Taking its name from an abandoned novel by Nick Cave, The Vampire’s Wife presents an exquisite design vision, told through Susie’s innate understanding of the female form.

Working closely with Susie and her team, Hingston was invited to design the identity and packaging for this unique label. Employing a palette of sugar coated pastels and metallic foils, each touch point evokes a dream like quality, coupled with a meticulous attention to detail and finish.