Branding / Environment

The Campaign for Wool is a recent initiative by Woolmark, aiming to increase consumer demand for wool and wool products. Launched by The Prince of Wales and Nicholas Coleridge, the campaign promotes wool as a sustainable and viable fibre, through a long-term commitment in partnering with the fashion and interiors communities in the UK.

HS was commissioned in two parts – to firstly adapt the traditional Woolmark and then to design an accompanying icon for the campaign. Through the introduction of colour, layering and transparency the identity infuses this classic 60′s symbol with a new vibrancy and playfulness.

Branding & Identity