The Vampire’s Wife
Branding a Cult Fashion Label
- Art Direction
- Brand Identity
- Packaging
- Strategy
- Type Design
Founded by Susie Cave in 2014, The Vampire’s Wife has become one of the world’s most coveted fashion brands. Originally taking its name from an abandoned novel by Nick Cave, The Vampire’s Wife presents an exquisite design vision, told through Susie’s innate understanding of the female form – a notion she calls ‘subversive femininity’.
Working closely with Susie and her team, HS created a new identity for the brand. The visual tool kit established a palette of component parts that can be re-configured and adjusted depending on application. This included wordmark, bespoke typeface, monogram and a series of ornate crests.
Titled ‘Dhampir’, the custom typeface was designed by HS and takes inspiration from stone inscriptions found at St Brides Library. The hand carved provenance brings additional emphasis to the serifs – giving them a sharper and more pronounced appearance. These subtle embellishments also make reference to the notion of claws, or teeth within the letterforms.
The new identity has been carried across packaging, website, film, instore and product – including the launch of the first in a series of scented candles. Named, Bonfire – the black wax candle is nested in a dark crimson vessel, featuring a heavily monogrammed label with ornamental flourishes, derived from plumes of rising smoke.
The HS rebrand marks a celebrated moment for the Vampire’s Wife, taking the label forward into its next exciting chapter.
Titled ‘Dhampir’, the custom typeface was designed by HS and takes inspiration from stone inscriptions found at St Brides Library. The hand carved provenance brings additional emphasis to the serifs – giving them a sharper and more pronounced appearance.
