Creativity & Commerce

The Ampersand is an exceptional landmark building in the heart of Soho, London. HS was commissioned to create the branding, visual identity and communications collateral for the entire scheme…

Building on the core themes of creativity and commerce, we established a modular logo that would work cohesively across a number of different platforms. This visual system was then applied across all aspects of the project, from large-scale exterior hoardings, to digital, print and moving image.

As an extension of the identity programme, Hingston was then invited to explore how the branding could be introduced into the physical space of the building. Collaborating closely with the architects, the lobby entrance takes on a sculptural approach integrating furniture, art and interior into one visual scheme.

Print / Design / Branding / Moving Image / Art Direction / Environmental