Born in the Echoes is the eighth studio album from the Chemical Brothers. HS was commissioned to design the campaign and packaging for the release.
The record itself had a raw, primal feeling – something that the band were keen to reflect in the artwork. The discovery of a fabric sample sourced at the National Library at Kew, unlocked the creative approach: Originally designed in 1843, by a textiles company named Thomson and Sons, the image has a profoundly futuristic feel. The re-appropriation of this vintage reference (over 150 years old) combined with a contemporary electronic record created a unique synergy.
Monochromatic and charged with primal energy, the final image was extended across the packaging and global campaign for the album release.