An Ethical Water Brand

Mujo is a Japanese word, meaning ‘impermanence’. It comes from the Buddhist idea that all living things are in a constant state of flux. Inspired by this notion, MUJO is a pure spring water, infused with simple botanical extracts and packaged in a biodegradable bottle. Designed to refresh the course of daily life, it exists to give – and also give back.

The bespoke logotype makes reference to the Eastern provenance of the name, suggesting a sense of purity and balance. A restrained approach to the design of the bottle itself reflects the personality of the product offering – pure spring water gently infused with natural, botanical extracts. With four offerings in the range, a set of graphic icons denote the individual flavours –  Pure, Clean, Fresh and Tropic.