Naim Audio
A Deeper Music Experience

Naim Audio’s pursuit of excellence in sound has distinguished them from competitors for over 40 years. In 2014 Naim launched Mu-so, their first – and now multi award-winning – wireless music system…

Commissioned to establish a new brand positioning and identity – one that would connect with a generation of digital music lovers – Hingston developed a core strategy and visual language that explored the relationship we (as music fans) have with sound, expressing this individual experience as a journey through music. Over a five year period we evolved this singular approach, to establish a complete brand architecture, delivered across the entire product portfolio.

Beginning with a launch campaign for the new, entry-level digital streamer and culminating in Statement, the unparalleled flagship amplifier, the brand architecture embraces visual principles, tone of voice and art direction to provide a robust, yet emotive communications framework that would deliver consistency at every level.

Print / Design / Branding / Moving Image / Art Direction


Mu-so Qb Film credits:
Director: Tom Hingston
Editor: Markus Lehtonen
3D & Visual effects: Yusuke Murakami & Markus Lehtonen
Sound Design: Laurie Ross

Mu-so Film credits:
Director: Tom Hingston
Director of Photography: Lol Crawley
Visual effects: Davy Evans & Yusuke Murakami
Editor: Yusuke Murakami
Grading: Electric Theatre Collective
Music score: Jake Hart
Producer: Jacob Swan-Hyam/RSA Films
Choreography: Natricia Bernard