Nick Cave & the Bad Seeds
Ghosteen Campaign

Ghosteen, is the seventeenth studio album from Nick Cave and The Bad Seeds. Received with critical acclaim the two-part record completes the trilogy that follows ‘Push The Sky Away’ and ‘Skeleton Tree’.

HS created the entire campaign from the physical album formats, through to digital and outdoor.

As part of the launch, the album premiered on YouTube, one month ahead of it’s global release. HS directed and created the accompanying film which provided a visual narrative to the entire record. A kaleidoscopic backdrop that shifted in colour and texture as the viewer passed through the sequence – each vista making subtle reference to the theme behind the individual song.

Print / Design / Packaging / Moving Image / Art Direction


Print Campaign:
Art Direction:
Tom Hingston and Nick Cave
Design: Hingston Studio
Cover Art: Tom duBois

Global Premiere:
Directed by: Tom Hingston
Animation and Visual FX by: Hingston Studio
Animators: Yusuke Murakami, Markus Lehtonen, Aislinn Clifford, Amanda Tooke and Tiago Higgs