House of Rolls-Royce
Chapter Three: Future Vision

The House of Rolls-Royce is a communications platform, developed to bring to life the stories, the legacies and the vision that characterises this iconic brand…

A part of our ongoing role in this new initiative we introduce the third instalment in our series for HoRR. Outlining a future vision, this chapter features exclusive showcase of the 103EX concept model, shot on location in Munich.

The narrative explores the overarching design principles that form the iconography of this most celebrated luxury brand, highlighting its three core pillars; the 2:1 proportions, the three line form and the unique Pantheon grille.

Working closely with the RR brand team, the film was conceived, written and designed by Hingston and produced by RSA Films.


Client: Rolls-Royce Motor Cars
Agency: Hingston Studio
Director: Tom Hingston
Narrator: Helen Anker
Editors: Hingston Studio
Director of Photography: Tim Green
Graphics, Animation and Post Production:
Markus Lehtonen at Hingston Studio
3D Car Sequence: Nineteen-twenty
103EX sequence edited by: Owen Oppenheimer
Grading: Glassworks
Producer: RSA Films
Music Score: Laurie Ross
Sound Design and Mix: 750MPH