- Art Direction
Sam McKnight has been instrumental in helping to create some of the most iconic images in popular culture from Princess Diana’s short, slicked back style to Tilda Swinton channelling David Bowie. McKnight’s work traces a vast array of movements and hairstyles, from nostalgic to androgynous, romantic to sexy, red to platinum, cataloguing the transformative nature of hair within the image.
Originally shown at Somerset House in 2017, Hair by Sam McKnight was the first major exhibition to contextualise the wider cultural significance of hair and the role of the session stylist within fashion. The accompanying book by the same title, presents a pictorial celebration of Sam’s incredible 40 year career, HBSM is a chronology of some of fashion’s most iconic moments, featuring contributions from the world’s most important designers and image makers.
Working closely with Sam and his team, HS was commissioned to design the book, which was published by Rizzoli.